Why you should add videos to your podcast.

Vodcasts are now engaging audiences in a deeper way by enriching the podcast experience. Combining audio with video, vodcasts make your content stand out, create new assets for different platforms and give your audience a way to engage with you in more meaningful ways.

Research shows that:

• Social video generates 1200% more shares than text and image content combined.

• Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it.

• 96% of people have watched a video to learn more about a product or business.

With the optimisation of social media platforms to host video clips, a vodcast can easily be converted into shorter assets that can be shared into these channels. With the reach of TikTok, Instagram reels and Youtube shorts it is possible to reach millions of viewers per clip.

By repurposing this content into short eye-catching clips, your assets can get more shares, your content is better retained and you can expand your reach and audience.

Here are some ways RadioHub has repurposed or created new vodcast content for our clients:

Find out how you can innovate your content and create a vodcast with RadioHub, email us at info@radiohub.com.au or visit www.radiohub.com.au for more information.

Source:

https://www.linkedin.com/pulse/social-video-generates-1200-more-shares-than-text-image-moroles/