3 Compelling Reasons RadioHub Media Incorporates Videos Into Our Production Plans 🎥
In today's rapidly evolving digital landscape, podcasts have emerged as a powerful medium for storytelling, education, and engagement. But at RadioHub Media, our experience shows that clients, who add video to their podcast production plan, significantly enhance their content's impact and reach. RadioHub Media shares with you the top three reasons why incorporating video into your podcast production plan is a game-changer, backed by research and statistics and RadioHub Media clients’ success stories.
Enhanced Audience Engagement
According to a study by HubSpot, video content generates up to 1200% more shares than text and images combined. This staggering statistic underscores the power of video in capturing audience attention and driving engagement. By incorporating video elements into your podcast production, you can provide a more immersive and visually stimulating experience for your listeners.
Here are samples of RadioHub Media produced vodcasts using a combination of text, images and video:
Blenheim Partners - No Limitations - Stuart Gregor
The BUILD Show with JP - Ft. Fiona Ward
2. Expanded Reach and Visibility
Research conducted by Cisco predicts that online videos will make up more than 82% of all consumer internet traffic, indicating the growing dominance of video content online. By creating video versions of your podcast episodes, you can tap into this trend and reach a wider audience across multiple platforms. Platforms like YouTube, Facebook, TikTok and Instagram offer vast opportunities for sharing and promoting video content, with YouTube alone boasting over 2 billion logged-in monthly users. Additionally, a report by Statista found that 85% of internet users watched online video content monthly on any of their devices highlighting the widespread popularity of video consumption.
Here is a sample of videos produced by RadioHub Media and uploaded to different platforms:
Sydney Catholic Schools - So You Want To Be
3. Diversified Revenue Streams
According to a survey by eMarketer, digital video ad spending is projected to reach $58.72 billion, representing a significant growth opportunity for content creators. You can unlock new revenue streams by incorporating video into your podcast production plan through sponsorship, brand partnerships, and advertising opportunities. Research from Animoto also indicates that 93% of marketers say video is an important part of their marketing strategy, further underscoring the demand for video content among brands and advertisers.
Research and statistics clearly demonstrate the undeniable benefits of incorporating video into your podcast production plan. From enhanced audience engagement and expanded reach to diversified revenue streams, video content offers a wealth of opportunities for podcasters to elevate their content and achieve greater success. So why wait? Start incorporating video into your podcast production plan today and unlock the full potential of your podcasting endeavors.
Recording or streaming your vodcast with RadioHub Media gives you access to:
Purpose-built studio
Multiple camera setup, lighting and sound
Professional and AI-powered editing
Teleprompter and green screen
Contact us to find out how you can record and stream your vodcasts with RadioHub Media