Podcasts are only one part of a successful content marketing strategy. There are more than 10 individual pieces of content that you can repurpose to engage your audience. But you don’t have to start from scratch, in fact you are sitting on a gold mine of content that you can repurpose into captions, quotes, clips and other digital marketing assets.

We talked about knowing the perks of content marketing in Part 1 but knowing is one thing but actually doing it is a whole different story. Here are a few ideas to help you get started:

Audiograms

Distributing a sound clip of your latest podcast episode, with eye-catching visuals and waveforms, animated text, GIFs and other enhancements can make your podcast easily shareable across different social media. Choosing the best excerpts or sound bytes can increase the chances of listeners being driven towards your podcast.

Instagram

Creating a multi-slide and multi-format Instagram post to engage your listeners is another strategy to grow your marketing strategies. Consider taking pictures while you are recording, sharing sneak peaks to each episode and engaging your market with behind the scenes clips.

Newsletters

Pooling together the brief descriptions of previous and upcoming podcast episodes in your line up can be the source material for your newsletter. Send a monthly newsletter to your subscribers and tweak the descriptions a bit to make readers more curious and interested. Report achievements, celebrate milestones and share news of your success.

Articles

Editing your podcast transcripts can transform it a full-blown article. Organise every discussion point into paragraphs, every tip into bullet points and every question into a segue can net you a series of articles, which can be loaded into your podcast’s very own blog. You can even encourage discussion through commenting, sharing and reposting.

Get more value out of your podcasts! Ask how RadioHub can create an entire suite of content marketing assets for your podcast!

Get heard!

Listen to our partner podcasters HERE
Take a tour of our studios HERE
Book a studio HERE
Consult with us for free HERE

Partner with RadioHub and create your mark in the podcast world now! Have a free podcast consultation with us and be heard! Contact Cooper Silk, at 1300 871 880 or info@radiohub.com.au

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